TYPES AND IMPORTANT TERMS OF DIGITAL MARKETING YOU SHOULD KNOW
By Oluwadamilola Ojoye
Different fields of expertise are included under the broad umbrella of digital marketing. Each area of specialization presents a chance for companies and people to broaden their customer base and boost sales. This essay will outline and thoroughly explain the various components of digital marketing.
Types
of Digital Marketing
- Search engine optimization
(SEO)
- Search engine marketing (SEM)
- Content marketing
- Social media marketing (SMM)
- Pay-per-click advertising (PPC)
- Affiliate marketing
- Email
marketing
Search
Engine Optimization
Simply put, this is the technique of
dominating the organic rankings, or unpaid, area of a search engine. Simply use
specific keywords to improve your online content without paying for it. The
objective is to boost website traffic, leading to a higher conversion rate. The
following first three results are regarded as SEO results using the
illustration below. They come up in inorganic searches.
Search
Engine Marketing
SEM allows you to target potential
clients searching for words or phrases related to your company. These phrases
are referred to as KEYWORDS. This depends on paid solutions to increase
visibility on search engine results pages. With SEM, you place a bid to have
your website or advertisement show up first when users search for particular
keywords. The advertiser receives payment only when the researcher or potential
customer clicks on the ad. SEM focuses on consumers who are actively searching for
a good or service. The first three findings are SEM results, using the image
below as an example. As a result of winning the offer to receive the top
results when the keyword "printer" is searched, they are displayed
first.
Content
Marketing
This marketing
strategy focuses on producing and disseminating worthwhile, pertinent, and
consistent information to draw in and keep a target audience's interest and
ultimately encourage good consumer behaviour. This focuses on producing
top-notch content and exposing it to the appropriate audience. It all comes
down to analysis, planning, creativity, and strategy. Any marketing campaign
must begin with the creation of excellent, educational content.
Social
Media Marketing
This is utilizing social media sites
to advertise a good or service. These platforms are excellent for building an
online presence since they have built-in analytics capabilities that make it
possible to track the success and engagement of an advertising campaign.
Pay-per-Click
Marketing
A price is charged each time an ad
is clicked under this advertising approach, which enables advertisers to
display adverts on search engines, social media sites, and independent
websites. Immediate results, ease of tracking, and potentially enormous
exposure are advantages of this methodology. It is, however, a pricey long-term
solution.
Affiliate
Marketing
This is how marketing other people's
items can earn you a commission. This concept is to advertise other people's
goods via an affiliate network to profit from sales of those goods. It is based
on a model for revenue sharing.
Email
Marketing
Despite the buzz surrounding new
marketing platforms, email marketing is still considered one of the most
successful marketing tactics. It is described as the action of sending a
commercial message via email to a group of recipients. Effective marketing
emails turn prospective customers into loyal patrons.
SOME
TERMS IN DIGITAL MARKETING
● Affinities --- These are the
measured interests of an audience.
● Analytics – Analytics data is used
for websites, social media, and email campaigns. Website analytics provides
visitors, time on site, pages viewed, demographics etc.
● Automation --- This is used in conjunction
with lead nurturing. Depending on user behaviour, they are automatically sent
different information based on their interests.
● B2B/B2C (Business-to-Business) –
This describes a business that sells directly to another business. B2C –
explains that a business sells directly to consumers.
●
Backlink
-- This link directs users from another website to your page. They are one of
the elements that determine the relevance, appeal, and/or significance of a
page.
● Blogging is the regular creation and
publication of material on a
website.
● BOFU is the final step of the
buyer's journey and the bottom of the funnel.
● Bounce Rate —- A bounce rate is the
proportion of website visitors who arrive on your page and then quickly exit by
clicking the back button.
●
Buyer's
Journey — A lead goes through the buyer's journey from awareness to decision.
Before a lead can be sold, it must go through the three steps awareness,
consideration, and decision.
● Call-to-Action (CTA) -- An
exhortation for website visitors to respond to a message is known as a
call-to-action. The activity can involve clicking a link, completing a form,
signing up for an email subscription, or making a phone call. Calls to action
can be displayed using only words or an attractive graphic.
● The goal of clickbait is to entice
readers to their content or website by using a headline that seems extremely
enticing but offers little actual information.
● Conversion Rate: The proportion of
persons who have done the intended action (visited a website, filled out a
form, etc.) compared to the entire population to which the activity was advertised.
● Cost-Per-Click (CPC or Pay-Per-Click
or PPC) -- Cost-per-click is the price an advertiser must pay whenever a user
clicks on one of their social media ads. No of how many people view it, the
advertiser will only be paid for click-throughs that actually occur.
● Cost-Per-Impression (CPI or
Cost-Per-Thousand or CPM) -- Cost-per-impression is the amount an advertiser
pays for 1,000 impressions on their social ad.
● Crowdsourcing refers to getting
work, funding, or ideas from a crowd of people online.
● Content – This describes any form of
published material on the internet.
● Churn rate – This is the number of
customers lost over some time.
● Click-through rate – This is the
number of people that click on a link out of the total number of people that
saw the email, ad, or call-to-action.
● Conversion path – The goal of this
sequence of actions is to guide website or social media users who get there
toward becoming leads.
● Conversion rate --- This is the
percentage of people who take the desired action on your website or social
media ads.
● Customer acquisition --- This is the
amount of money it takes to convert one person into a customer. This figure
focuses mainly on marketing costs.
● Customer Lifetime Value (CLTV) ---
Customer lifetime value predicts how much revenue a customer will bring during
their lifetime as your customer.
● Engagement Rate -- Engagement is the
clearest sign of people's interest in your content. Your engagement is likely
more easily understood by the ratio of the number of interactions with it—like
likes, comments, and shares—to the number of people who view it (impressions).
● Observations —- These represent the
frequency with which your material is seen. In digital marketing initiatives,
impressions are crucial for determining campaign performance.
● Keyword --- Refers to one or several
words people use when searching for a particular subject online.
● Landing Page -- Any page that gets
traffic from anywhere other than the same pages on your site — hence the name
landing. A landing page comprises a copy, images, and a form. A landing page
persuades visitors to a website to sign up for a content offer or make a
purchase. The length and content of landing pages might vary depending on the
desired action from visitors.
●
Generation
of leads The process of generating new leads is known as lead generation.
● Lead Nurturing -- Lead nurturing
provides initial leads with valuable information about your industry or product
until they are ready to purchase.
● Link Building ---This is the act of
increasing the number of external websites that link back to yours (backlinks).
Creating high-quality, shareable content that is interesting and engaging is
usually the first step in this process.
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